Real-Time is Not a Buzzword: A Live Personalization Lab

Real-Time is Not a Buzzword: A Live Personalization Lab Passed

Thursday June 11, 2026 10:10 - 10:40 CEST Red Stage

Sponsor: Tealium

Category: EN, Breaktalk

Every brand promises personalized experiences — yet most customers still receive generic content and chatbots with no memory of their last interaction. The gap isn't your AI strategy. It's the data agility and layer behind it. Join us for an interactive workshop where we move past the theory and dive into a live, interactive "Before vs. After" journey. Bring your smartphone to this hands-on personalization lab, you won't just hear about real-time activation — you'll experience it as the customer.

Lecturers

Ulisse Sarmiento LecturerSponsor

RVP Solution Consulting EMEA
Tealium

Ulisse ist Regional VP Solution Consulting EMEA bei Tealium und verfügt über mehr als 15 Jahre Erfahrung in Softwareentwicklung und Solution Consulting. Er ist darauf spezialisiert, Unternehmen bei der Nutzung von KI und Echtzeit-Datenorchestrierung zu unterstützen, um vertrauenswürdige, klar geregelte Datenfundamente aufzubauen, die intelligentere und stärker personalisierte Kundenerlebnisse ermöglichen. Mit Expertise in den Bereichen CDP, MarTech und AdTech ist Ulisse ein anerkannter Vordenker und Sprecher, der Innovation an der Schnittstelle von KI und Datenaktivierung vorantreibt.

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