3 Analytics Myths — True or Busted?

3 Analytics Myths — True or Busted? Passed

Thursday June 11, 2026 10:10 - 10:40 CEST Blue Stage

Main sponsor: Salesforce

Lecturer: Markus Gretschmann

Category: Artificial Intelligence, Data Strategy, EN, Breaktalk

"Analytics is only for Managers."

"AI is great, but it'll just help build dashboards."

Sound familiar? These myths are surprisingly persistent — and they're worth examining closely.

In this session, we take an honest look at three of the most common beliefs around analytics today. With real-world examples and live demos, we'll show you what's actually possible and where the state of the art really stands. Because when every user can make smarter micro-decisions, the impact on P&L is anything but small.

Lecturers

Markus Gretschmann LecturerMain sponsor

Director Solution Engineering
Salesforce

Markus leitet das Analytics Solution Engineering Team für Salesforce / Tableau in Deutschland und Österreich. Er ist seit über acht Jahren bei Salesforce tätig. Vor seiner Tätigkeit bei Salesforce arbeitete er viele Jahre bei IBM und SPSS in verschiedenen Positionen im Solution Engineering und Management auf nationaler, regionaler und globaler Ebene. Ein wichtiger Schwerpunkt seiner gesamten Laufbahn war es, Erkenntnisse und Einblicke für das Unternehmen zu gewinnen, um mithilfe von Analytics und KI / maschinellem Lernen bessere Entscheidungen zu ermöglichen.

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